I recently did some work on a logo for the first time in a while. I say ‘did some work’ rather than ‘designed’ as my client had pretty much done the designing before she handed it over to me. As an artist herself she had already come up with the design, but lacked the time, tools and training to create a usable logo.
The business is a new cottage industry based in Cornwall making fleece & crochet baby blankets and other textiles, called As A Bug.
The client, Littlegemm, had created a beautiful appliqué image of a bug crawling along a leafy frond, which she uses as a header for her website. My task was to recreate this as a logo with type.
I realised that I needed to stick as close as possible to the original, as I wanted to keep gemm’s design rather than my interpretation. I decided, though, that to be a successful contemporary logo it needed a certain slickness to it, which meant stripping it back and simplifying it. Making it flat, rather than skeuomorphic.
The result is something that can be used in addition to her original photo of the appliqué work- the best of both worlds.
Original As A Bug appliqué brand by Littlegemm
The final reworked As A Bug logo
Please feel free to share your thoughts on this project. And don’t forget to check out Littlegemm’s As A Bug website: asabug.com
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